In today’s capitalist world, a well-established corporate identity may
be accepted as a significant contributor to corporate success. In La Vida we are engaging in the process of redesigning business corporate
identities to establish a sustainable relationship with the customers. La Vida Interior we use different elements to reflect the corporate
identities in a desired manner to the customers and interior design is
one of those elements commonly used. Interior design of corporate
spaces is the visual face of corporations and also a visual
communication ground with the customer. In this framework, aim of this is to explore the interior design applications on a specific
private bank branch example in Turkey as a case study to emphasize the
importance of interior design in creating corporate identity. It
presents an interdisciplinary study both in graphic and interior design
disciplines. The conclusion of this contributes to the
investigations regarding the impact of interior design for desired
customer perception.
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