A company’s brand is usually considered one of the most valuable
assets on a company’s balance sheet. Giving that brand a monetary value
is, among other things, a metric that can help brand managers better
understand their performance as stewards of the company’s name and the
goodwill a positively associated brand can buy the company. There are
various ways that a monetary value can be placed on a brand, including
the cost it would take to build a similar brand, analyzing cost of royalities to use brand name, and cash flow of comparative unbranded businesses
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