Identity Design - The visual aspects that form a
part of the overall brand. One major part in the “brand” or ‘corporate image’
of an organization is its identity.
Identity design is based around the visual devices utilized inside
an organization, normally assembled inside a set of rules. These rules that
make up an identity normally regulate how the identity is connected all through
a variety of mediums, utilizing approved color palettes, text styles, designs,
and many more.
The identity or image of an organization is made up of numerous
visual devices.
These things make up an identity and should support the brand
overall. The logo however, is the corporate identity and brand all
wrapped up into one identifiable mark. This mark is the symbol and image of the
business as whole.
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